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With over 2.6 billion downloads and 1 billion monthly users, TikTok has undoubtedly become a social media powerhouse, surpassing other social media giants like Facebook, Instagram, Twitter and other social media platforms.

In today’s digital landscape, YouTube is one of the most prominent online video sharing and one of the most well-known social media platforms. With a staggering 122 million active users and 1 billion hours of content watched every day, and a growing 800 million videos, there is no doubt that this platform will continue to adapt to the changing technological tides.

Search engine marketing (SEM) refers to the digital marketing strategy used to increase the ranking visibility of a business's website in search engine results pages (SERPs) via paid advertising. With this strategy, specialists provide specific keywords that users normally use when searching for a specific product or service.

The advent of the digital age has undoubtedly impacted marketers’ communication with their customers. While B2B marketing is a challenging strategy, it has established success online, especially since the pandemic prompted many companies to alter their marketing strategies.

Facebook Sponsored Ads, also called boosted posts, are organic ads, posts or any content on Facebook that a company or an individual pays for in order to boost or expand their audience. “boosted”, these previously organic ads will be seen not only by the followers but also by the intended audience that can generate brand awareness and user engagement.

SEO is a fundamental component of digital marketing, whether you are running a large-scale or a start-up business, in order to produce organic growth and establish a strong online presence. It’s absolutely key to ensure that your business is relevant and visible in search engine results to attain potential customers.

Throughout the years, marketers have observed a continuous change in users’ search activities, with recent reports showing 15% of the accumulated daily searches include new keywords. For businesspeople, knowing what users are looking for online is the key to effectively target a desired audience and convert them into loyal customers.

Since its launch in 2005 until today, YouTube has cemented itself in the digital world as the video-sharing powerhouse with over 2.6 billion active users, 37 million channels and 800 million videos. These staggering statistics, along with the platform’s wide reach and smart advertising options, makes YouTube in-demand for businesses that are seeking to increase their online visibility and attract a global audience.

Instagram originally started as an online photo-sharing application that allows its users to upload photos instantly and edit them with a roster of ready-to-go filters. Today, the social media platform has become the go-to for sharing stories, images, videos, reels, and even products. With over 1 billion active monthly users, 500 million daily IG stories and 200 million active business accounts, Instagram has become one of the most influential and powerful social networking sites in existence.

Facebook advertising in the Philippines has become increasingly more common today—and with good reason. With nearly 3 billion active monthly users to date, Facebook is undeniably one of the best and most effective platforms for digital marketing in modern times. One of the ways businesses big and small can build their online visibility, engage with potential customers, and advertise their products and services on the platform is through Facebook Ads.

In today’s competitive and cutthroat marketing landscape, businesses and organizations ensure that they deploy the most advanced and pervasive strategies to elevate their products and services. With the World Wide Web and social media being the most consumed platform, most businesses have taken to developing a keen awareness and shrewd sensibility on how to maneuver these areas. One of those ways is their adept usage of SEO.

Running a small business is challenging especially in today’s environment where businesses of all scales and sizes are competing to take over their respective niches and industries. For small businesses, the key to staying afloat and fiercely competitive is by embracing digital transformations. Creating new marketing strategies that take advantage of digital technologies provide small businesses with cost-effective solutions to increase online presence, reinforce brand image and maintain relevancy in a cutthroat market.

Google display ads are visual-based ads served on the Google Display Network (GDN) – a network of more than two million websites that speak to over 90% of internet users worldwide. Tapping into the power of Google display advertising in the Philippines can mean introducing your brand to a range of relevant customers for massive reach and higher conversions. However, it also means showcasing your brand to an array of irrelevant consumers. Hence, you have to learn the steps you can take to avoid wasting your ad spend, such as knowing the best sizes for google display ads.

Offering a unique and flexible advertising experience, Instagram is one of the most effective tools for selling products and services online. It provides visually stimulating and engaging content that leads users and consumers to react. If your brand isn’t taking advantage of the platform, you may be missing out a lot! Whatever type of business you have, there’s an Instagram ad that will suit your marketing needs.

Meta has changed its Facebook Ads audience targeting options across its four categories, beginning in the first month of 2022. In response to increasing industry scrutiny, Facebook has restricted some detailed advertising options since they’re in line with topics people deem as sensitive. Since January 19 of this year, Meta has switched up its Facebook Ads audience targeting over its four main categories – health issues, sexual orientation, religious practices and groups, and political beliefs and social issues are no longer available.

If you’re a business owner who’s looking for ways to grow your business in a highly competitive marketplace, or someone new to Google SEM in the Philippines, then having a handful of questions is perfectly normal. To lend a hand, we’ve provided answers to some of the most frequently asked questions about SEM, as follows: What is SEM?

The future is digital, and so it is with the ever-evolving marketing landscape. The modern tools and technologies available today have given businesses more opportunities to increase their target audience, as well as boost their brand image, conversion rates and sales. At the center of this growth is search engine optimization (SEO), which refers to practices that are done to improve the visibility and ranking of a website on the results pages of search engines like Google.

Each year, digital marketing trends improve, and so your tactics should be. While coping with new trends is challenging, the results can benefit your business in several ways you can imagine. The upskills and new learnings deliver valuable worth and advantages to expand your marketing campaigns, which lead to generating more sales and business growth. That’s why the top digital marketing agency in the Philippines invests time and energy to learn the latest marketing trends to stay ahead of the competition.

As the world’s biggest social media network, Facebook gives you access to a massive audience of more than 2.80 billion active users worldwide. Not to mention, Facebook provides sophisticated advertising capabilities, advanced targeting options, affordability, and more. If you’re a small business that seeks growth and expansion, placing your brand on Facebook gives you a great head start. You may want to consult professionals or the best Facebook advertising agency in the Philippines to ensure a lucrative Facebook campaign.

Nowadays, where online presence is significantly important, being on the top spots of the search engine results page can bring your business to the next level. With SEO (or search engine optimization), small businesses can become visible, accessible, and valuable to customers as they rank higher in search engines like Google. SEO helps you build a strong brand awareness which can open immense opportunities for your business. Acquiring the best local SEO company in the Philippines lets you get the professional skills your business needs.

A digital marketing agency in the Philippines is becoming an essential partner of businesses for continuous growth in this digital age. Besides, marketing schemes and customer preferences constantly evolve with time nowadays, you wouldn’t want to get left behind. Hiring a digital marketing agency means hiring an expert in digital marketing services and strategies. Aside from saving time and money, getting a full-service marketing agency drives leads, builds brand credibility, boosts sales, and much more!

Every business needs social media presence nowadays – and placing your brand on Facebook is something you don’t want to miss! When done right, Facebook ads always pay off, but do you have to boost your ad post? The short answer is: It depends on your advertising goals and purposes. Both FB ads and sponsored posts can help you reach new and massive audiences but in fairly different manners. Fortunately, the best Facebook advertising agency in the Philippines knows when’s the most effective time to use each one and how to get the best of both worlds too.

Search engine optimization or SEO is crucial to every business, giving them a competitive advantage to attract audiences in this digital era. However, it can be difficult to keep up with SEO’s complex and ever-evolving trend, especially if you have other jobs to do. Thankfully, an SEO consultant can help.

Filipinos love spending time on social media platforms. As a result, the Philippines has been the world’s number 1 social media user for six years in a row! Meaning, your business is missing out a lot, if it isn’t found on social media.

Due to high efficiency, social media is becoming a staple element that satisfies various marketing strategies. Being the most popular and pioneer of social networking leaves no wonder why Facebook remains the market leader in the world. With its more than 2.85 billion monthly active users, the social giant can surely help businesses reach their audiences – fast! All it requires is an effective and creative Facebook ad campaign. This is where a social media marketing agency helps you.

SEO services are very effective and long-term solutions to any digital marketing campaign. When done right, SEO will not only boost website traffic but also increase leads and conversion rates resulting in high revenues – and potentially exponential business growth. Acquiring an SEO company in the Philippines</nuxt-link> is significantly important for businesses. However, if you’re considering hiring the best SEO agency, knowing why you need SEO</nuxt-link> is as important as knowing the services included in their packages. Make sure to find out what you’re getting to know exactly what to expect.

Social media is a virtual world where almost everyone is present, especially on Facebook. Being the world’s biggest social networking platform boasting over 2 billion active users, placing an advertisement on Facebook helps you reach your audience faster than you think, and more! Through Facebook advertising, massive business growth opportunities await your business. With Facebook becoming best Facebook advertising agency to your business makes an investment worthier than doing it in-house.

A digital marketing agency is one of the most valuable allies any business can have. With the internet taking over in the marketing world, acquiring top digital marketing services can open various opportunities which are important for growth and success. Aside from lead generation, a digital agency acquires a range of engagements that collects greater connections with your patrons and potential customers. Meaning, they can do more than just boosting your sales, they offer a lot more.

For businesses, SEO is undeniably important nowadays. It is like your ticket to ensuring that your target audience will find you leading to business growth and success. The only question is whether or not to hire a professional SEO service provider. With varying financial concerns at hand, investing in an SEO company can easily be disregarded. While acquiring SEO services in the Philippines is far more efficient, managers may attempt to do it in-house to save money, but too often, resulting in no positive results, wasting time and resources. In the long run, you’ll reap propitious benefits that outweigh the SEO price you paid for if you’ll hire professionals.

Inevitably, marketing strategies in the digital landscape are incessantly transforming. To remain conducive, marketers and digital marketing agencies should stay creative and innovative to keep up with the competition. When it comes to B2B digital marketing, outbound marketing and sending emails to potential clients are some of the most common approaches. While these conventional methods may still work, successful B2B marketing should cope with the modern trends. For instance, hire a top SEM agency to boost your online presence or create video content for your Google ads on YouTube.

Google Ads campaign is one of the keys to your business success, but only when you’re doing it right. Nowadays, google search has been part of most purchases. That’s why the Google ads network in the Philippines is a powerful tool for a strong digital marketing plan – with high conversion capabilities!

YouTube is the world’s largest video-based social platform. Any business with different marketing goals can use YouTube ads to reach potential customers within the platform’s massive user base. YouTube ads can be a little challenging at first but once you’ve overcome its initial hurdle it offers unique marketing tools you can’t find elsewhere.

Instagram offers massive opportunities for businesses of all sorts and sizes to enhance both reach and return of ROI. This visual space is one of the fastest-growing social media platforms with over 1 billion users worldwide. A majority of them are highly engaged! From website visits to finally making a purchase, most Instagrammers take action on Instagram ads that catch their attention or inspire them. For businesses that try to build strong brand awareness and create a circle of loyal customers, Instagram advertising is one thing you shouldn’t miss. Ensure a successful campaign by making valuable content through effective strategies on Instagram Ads campaign.

Facebook, as a great platform for marketing and advertising, has been serving businesses for many years. This widely popular social media network has helped several establishments to grow their presence online today. However, you cannot just place your ad on Facebook without a plan and expect great results.

Search engine optimization, or SEO, is one of the best investments you can devote to your business. While it is crucial for brand visibility and searchability, its value extends beyond that. When done right, SEO puts your brand to a higher rank in the search engines which in turn boosts traffic to your site and delivers more potential customers improving your conversion rates. Still not convinced? Listed below are some reasons why SEO is important to bringing businesses to the next level.

A wealth of vital information is found online. Hence, most people consult search engines before they make a purchase. For many brands and businesses, search engines are powerful tools to reach their audiences who need to see what they have to offer. Fortunately, search advertising or Google SEM allows businesses to put their products and services in front of internet users worldwide.

Google has been predominating the world of digital advertising marketplace for many years. Some businesses or brands may try to manage their Google ads in-house until they can't anymore. The immersed efforts may already consume precious time and resources. Poorly managed Google ads do not only cause losses but their penalties can also create long-term damages to your brand which can be hard to fix.

Marketers and advertisers are being challenged day by day. With an immense number of options available out there and the ever-decreasing attention span of audiences, capturing viewers’ attention can be hard. When you’re running a YouTube video ad campaign in the Philippines, you may want to consider bumper ads – a short yet catchy and non-skippable video ad.

Instagram currently stands as the biggest social media platform with over a billion users worldwide. Beyond photo and video sharing, it has become home for advertisers to reach their target audiences. Brands and social media influencers are taking advantage of the visual platform to deliver relevant and current content to gain customers and drive revenue.

Facebook business ads in the Philippines offer a safe and effective way for businesses to reach potential clients in one of the most popular and populated social networks worldwide. Yet this service is still surrounded by numerous misconceptions that make businesses doubt its credibility and effectiveness in establishing a brand’s image and reaching sales targets.

Search engine optimization or SEO, when done right, is a great help for businesses to increase conversions and online visibility. One of the most effective ways to boost your SEO is through blogging. So how does blogging improve SEO? First off, blog posts offer a way for businesses to supply their potential customers with fresh and quality content. The more relevant and interesting your content is to the user, the higher the engagement and the chance for conversion. In terms of SEO, blogging is the vehicle to higher visibility, specifically to the top of the search engine results pages (SERPs) of search engines like Google. This is done with the use of targeted keywords and creating backlinks to other authoritative sites. Overtime, Google will consider your blog and website as relevant to a user’s search intent.

SEM and SEO are two of the most popular and effective strategies used in digital marketing nowadays. In this era, where technology plays a huge role in our everyday lives, online presence has become significant for most businesses. When properly used, SEM and SEO two can help your business achieve success in terms of popularity and profit, among others.

People nowadays would search products they are looking for on Google. Millions of consumers actively seek answers from Google daily. However, if people are not aware of your products or services, they will not look for you on Google. That’s where Google Display Network comes in. Put your brand in front of over 2 million websites and connect with the people who need you. Google Display Network clearly offers a huge opportunity to help your business grow to success.

With over 2 billion active users, YouTube is one of the most popular social media platforms worldwide next to Google. On average, it generates one billion hours of videos per day. In terms of marketing, YouTube is a powerful advertising tool, with 90% of its users admitting to discovering new brands and products through the platform. This just shows its huge potential to be a key component of any business’ marketing strategies, especially where driving traffic and engagement is concerned. Keep reading to learn more.

Advertising has greatly evolved over the years, with social media playing a bigger and more powerful role in business branding and promotions. For one thing, social media advertising allows businesses to specifically target potential customers according to factors, including age, interests and buying behavior.

We are now living in a digital world where the Internet plays a big role in many aspects of our life. For business owners, utilizing the Internet and its many services is key to effectively establishing their brand and reaching a wider audience. One major platform to take advantage of is social media, particularly Facebook.

In this digital era, having a strong online presence can make or break the success of a business, big or small. Most consumers nowadays go online to research and compare products and services before making a purchase. Without an online presence, you are unknowingly losing a large number of potential customers who are actively looking for the exact product or service you offer. This is where SEO comes in.

Most consumers nowadays go straight to Google for advice when availing products and services. With that in mind, having an effective SEM marketing plan for your business is essential to increase your brand awareness and hit your sales target. But first thing’s first: What is SEM?