SEO Blogs

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Are Instagram Ads Worth It? Here’s How to Make the Most of Your Budget
June 27, 2022

Are Instagram Ads Worth It? Here’s How to Make the Most of Your Budget

Instagram Advertising

Instagram originally started as an online photo-sharing application that allows its users to upload photos instantly and edit them with a roster of ready-to-go filters. Today, the social media platform has become the go-to for sharing stories, images, videos, reels, and even products. With over 1 billion active monthly users, 500 million daily IG stories and 200 million active business accounts, Instagram has become one of the most influential and powerful social networking sites in existence.

The Facebook Advertising Policies (and How to Comply)
June 27, 2022

The Facebook Advertising Policies (and How to Comply)

Facebook Advertising

Facebook advertising in the Philippines has become increasingly more common today—and with good reason. With nearly 3 billion active monthly users to date, Facebook is undeniably one of the best and most effective platforms for digital marketing in modern times. One of the ways businesses big and small can build their online visibility, engage with potential customers, and advertise their products and services on the platform is through Facebook Ads.

The Most Important SEO Ranking Factors You Need to Know
May 5, 2022

The Most Important SEO Ranking Factors You Need to Know

SEO

In today’s competitive and cutthroat marketing landscape, businesses and organizations ensure that they deploy the most advanced and pervasive strategies to elevate their products and services. With the World Wide Web and social media being the most consumed platform, most businesses have taken to developing a keen awareness and shrewd sensibility on how to maneuver these areas. One of those ways is their adept usage of SEO.

Benefits of SEM for Small Businesses
May 5, 2022

Benefits of SEM for Small Businesses

SEM

Running a small business is challenging especially in today’s environment where businesses of all scales and sizes are competing to take over their respective niches and industries. For small businesses, the key to staying afloat and fiercely competitive is by embracing digital transformations. Creating new marketing strategies that take advantage of digital technologies provide small businesses with cost-effective solutions to increase online presence, reinforce brand image and maintain relevancy in a cutthroat market.

Which Google Display Ad Size You Should Use
April 6, 2022

Which Google Display Ad Size You Should Use

GDN

Google display ads are visual-based ads served on the Google Display Network (GDN) – a network of more than two million websites that speak to over 90% of internet users worldwide. Tapping into the power of Google display advertising in the Philippines can mean introducing your brand to a range of relevant customers for massive reach and higher conversions. However, it also means showcasing your brand to an array of irrelevant consumers. Hence, you have to learn the steps you can take to avoid wasting your ad spend, such as knowing the best sizes for google display ads.

Types of Business That Should Run Instagram Ads
April 6, 2022

Types of Business That Should Run Instagram Ads

Instagram Advertising

Offering a unique and flexible advertising experience, Instagram is one of the most effective tools for selling products and services online. It provides visually stimulating and engaging content that leads users and consumers to react. If your brand isn’t taking advantage of the platform, you may be missing out a lot! Whatever type of business you have, there’s an Instagram ad that will suit your marketing needs.

How Meta Is Changing Facebook Ads Targeting in 2022
March 2, 2022

How Meta Is Changing Facebook Ads Targeting in 2022

Facebook Advertising

Meta has changed its Facebook Ads audience targeting options across its four categories, beginning in the first month of 2022. In response to increasing industry scrutiny, Facebook has restricted some detailed advertising options since they’re in line with topics people deem as sensitive. Since January 19 of this year, Meta has switched up its Facebook Ads audience targeting over its four main categories – health issues, sexual orientation, religious practices and groups, and political beliefs and social issues are no longer available.

FAQs about Search Engine Marketing
March 2, 2022

FAQs about Search Engine Marketing

SEM

If you’re a business owner who’s looking for ways to grow your business in a highly competitive marketplace, or someone new to Google SEM in the Philippines, then having a handful of questions is perfectly normal. To lend a hand, we’ve provided answers to some of the most frequently asked questions about SEM, as follows: What is SEM?

Tips on How to Boost Local SEO
February 4, 2022

Tips on How to Boost Local SEO

SEO

The future is digital, and so it is with the ever-evolving marketing landscape. The modern tools and technologies available today have given businesses more opportunities to increase their target audience, as well as boost their brand image, conversion rates and sales. At the center of this growth is search engine optimization (SEO), which refers to practices that are done to improve the visibility and ranking of a website on the results pages of search engines like Google.

Digital Marketing Trends in 2022
February 4, 2022

Digital Marketing Trends in 2022

Digital Marketing

Each year, digital marketing trends improve, and so your tactics should be. While coping with new trends is challenging, the results can benefit your business in several ways you can imagine. The upskills and new learnings deliver valuable worth and advantages to expand your marketing campaigns, which lead to generating more sales and business growth. That’s why the top digital marketing agency in the Philippines invests time and energy to learn the latest marketing trends to stay ahead of the competition.

Why Should Small Businesses Use Facebook Ads?
January 3, 2022

Why Should Small Businesses Use Facebook Ads?

Facebook Advertising

As the world’s biggest social media network, Facebook gives you access to a massive audience of more than 2.80 billion active users worldwide. Not to mention, Facebook provides sophisticated advertising capabilities, advanced targeting options, affordability, and more. If you’re a small business that seeks growth and expansion, placing your brand on Facebook gives you a great head start. You may want to consult professionals or the best Facebook advertising agency in the Philippines to ensure a lucrative Facebook campaign.

What SEO Means For Your Small Business
January 3, 2022

What SEO Means For Your Small Business

SEO

Nowadays, where online presence is significantly important, being on the top spots of the search engine results page can bring your business to the next level. With SEO (or search engine optimization), small businesses can become visible, accessible, and valuable to customers as they rank higher in search engines like Google. SEO helps you build a strong brand awareness which can open immense opportunities for your business. Acquiring the best local SEO company in the Philippines lets you get the professional skills your business needs.

What Services Do Digital Marketing Agencies Offer?
December 7, 2021

What Services Do Digital Marketing Agencies Offer?

Digital Marketing

A digital marketing agency in the Philippines is becoming an essential partner of businesses for continuous growth in this digital age. Besides, marketing schemes and customer preferences constantly evolve with time nowadays, you wouldn’t want to get left behind. Hiring a digital marketing agency means hiring an expert in digital marketing services and strategies. Aside from saving time and money, getting a full-service marketing agency drives leads, builds brand credibility, boosts sales, and much more!

Sponsored Posts vs Facebook Ads: Which is A Better Option?
December 7, 2021

Sponsored Posts vs Facebook Ads: Which is A Better Option?

Facebook Advertising

Every business needs social media presence nowadays – and placing your brand on Facebook is something you don’t want to miss! When done right, Facebook ads always pay off, but do you have to boost your ad post? The short answer is: It depends on your advertising goals and purposes. Both FB ads and sponsored posts can help you reach new and massive audiences but in fairly different manners. Fortunately, the best Facebook advertising agency in the Philippines knows when’s the most effective time to use each one and how to get the best of both worlds too.

What Is An SEO Consultant? And What Do They Do?
November 12, 2021

What Is An SEO Consultant? And What Do They Do?

SEO

Search engine optimization or SEO is crucial to every business, giving them a competitive advantage to attract audiences in this digital era. However, it can be difficult to keep up with SEO’s complex and ever-evolving trend, especially if you have other jobs to do. Thankfully, an SEO consultant can help.

The Best Social Media Marketing Services Offered in The Philippines
November 12, 2021

The Best Social Media Marketing Services Offered in The Philippines

Digital Marketing

Filipinos love spending time on social media platforms. As a result, the Philippines has been the world’s number 1 social media user for six years in a row! Meaning, your business is missing out a lot, if it isn’t found on social media.

Facebook Advertising Agency: Why do you need one?
October 1, 2021

Facebook Advertising Agency: Why do you need one?

Facebook Advertising

Due to high efficiency, social media is becoming a staple element that satisfies various marketing strategies. Being the most popular and pioneer of social networking leaves no wonder why Facebook remains the market leader in the world. With its more than 2.85 billion monthly active users, the social giant can surely help businesses reach their audiences – fast! All it requires is an effective and creative Facebook ad campaign. This is where a social media marketing agency helps you.

What Do SEO Company Services Include?
September 15, 2021

What Do SEO Company Services Include?

SEO

SEO services are very effective and long-term solutions to any digital marketing campaign. When done right, SEO will not only boost website traffic but also increase leads and conversion rates resulting in high revenues – and potentially exponential business growth. Acquiring an SEO company in the Philippines</nuxt-link> is significantly important for businesses. However, if you’re considering hiring the best SEO agency, knowing why you need SEO</nuxt-link> is as important as knowing the services included in their packages. Make sure to find out what you’re getting to know exactly what to expect.

Why You Should Hire an Expert to Run Your Facebook Ads
September 1, 2021

Why You Should Hire an Expert to Run Your Facebook Ads

Facebook Advertising

Social media is a virtual world where almost everyone is present, especially on Facebook. Being the world’s biggest social networking platform boasting over 2 billion active users, placing an advertisement on Facebook helps you reach your audience faster than you think, and more! Through Facebook advertising, massive business growth opportunities await your business. With Facebook becoming best Facebook advertising agency to your business makes an investment worthier than doing it in-house.

Hiring A Digital Marketing Agency: More Leads and Sales
August 18, 2021

Hiring A Digital Marketing Agency: More Leads and Sales

Digital Marketing

A digital marketing agency is one of the most valuable allies any business can have. With the internet taking over in the marketing world, acquiring top digital marketing services can open various opportunities which are important for growth and success. Aside from lead generation, a digital agency acquires a range of engagements that collects greater connections with your patrons and potential customers. Meaning, they can do more than just boosting your sales, they offer a lot more.

8 Benefits of Hiring a Professional SEO Company
August 4, 2021

8 Benefits of Hiring a Professional SEO Company

SEO

For businesses, SEO is undeniably important nowadays. It is like your ticket to ensuring that your target audience will find you leading to business growth and success. The only question is whether or not to hire a professional SEO service provider. With varying financial concerns at hand, investing in an SEO company can easily be disregarded. While acquiring SEO services in the Philippines is far more efficient, managers may attempt to do it in-house to save money, but too often, resulting in no positive results, wasting time and resources. In the long run, you’ll reap propitious benefits that outweigh the SEO price you paid for if you’ll hire professionals.

5 Successful B2B Digital Marketing Strategies
August 2, 2021

5 Successful B2B Digital Marketing Strategies

Digital Marketing

Inevitably, marketing strategies in the digital landscape are incessantly transforming. To remain conducive, marketers and digital marketing agencies should stay creative and innovative to keep up with the competition. When it comes to B2B digital marketing, outbound marketing and sending emails to potential clients are some of the most common approaches. While these conventional methods may still work, successful B2B marketing should cope with the modern trends. For instance, hire a top SEM agency to boost your online presence or create video content for your Google ads on YouTube.

7 Reasons Why Your Google Ads Campaign Is Failing
July 8, 2021

7 Reasons Why Your Google Ads Campaign Is Failing

Google Display Network

Google Ads campaign is one of the keys to your business success, but only when you’re doing it right. Nowadays, google search has been part of most purchases. That’s why the Google ads network in the Philippines is a powerful tool for a strong digital marketing plan – with high conversion capabilities!

How to Reach New Audiences with YouTube Ads
July 1, 2021

How to Reach New Audiences with YouTube Ads

YouTube Advertising

YouTube is the world’s largest video-based social platform. Any business with different marketing goals can use YouTube ads to reach potential customers within the platform’s massive user base. YouTube ads can be a little challenging at first but once you’ve overcome its initial hurdle it offers unique marketing tools you can’t find elsewhere.

5 Strategies to Level Up Your Instagram Ads
June 1, 2021

5 Strategies to Level Up Your Instagram Ads

Instagram Advertising

Instagram offers massive opportunities for businesses of all sorts and sizes to enhance both reach and return of ROI. This visual space is one of the fastest-growing social media platforms with over 1 billion users worldwide. A majority of them are highly engaged! From website visits to finally making a purchase, most Instagrammers take action on Instagram ads that catch their attention or inspire them. For businesses that try to build strong brand awareness and create a circle of loyal customers, Instagram advertising is one thing you shouldn’t miss. Ensure a successful campaign by making valuable content through effective strategies on Instagram Ads campaign.

FB Advertising Techniques to Increase ROI
May 31, 2021

FB Advertising Techniques to Increase ROI

Facebook Advertising

Facebook, as a great platform for marketing and advertising, has been serving businesses for many years. This widely popular social media network has helped several establishments to grow their presence online today. However, you cannot just place your ad on Facebook without a plan and expect great results.

9 Reasons Why Your Business Needs SEO
May 3, 2021

9 Reasons Why Your Business Needs SEO

SEO

Search engine optimization, or SEO, is one of the best investments you can devote to your business. While it is crucial for brand visibility and searchability, its value extends beyond that. When done right, SEO puts your brand to a higher rank in the search engines which in turn boosts traffic to your site and delivers more potential customers improving your conversion rates. Still not convinced? Listed below are some reasons why SEO is important to bringing businesses to the next level.

Paid Search Advertising: The Pros and Cons
April 30, 2021

Paid Search Advertising: The Pros and Cons

SEM

A wealth of vital information is found online. Hence, most people consult search engines before they make a purchase. For many brands and businesses, search engines are powerful tools to reach their audiences who need to see what they have to offer. Fortunately, search advertising or Google SEM allows businesses to put their products and services in front of internet users worldwide.

Why Your Google Ads Needs To Be Managed Professionally
March 30, 2021

Why Your Google Ads Needs To Be Managed Professionally

Google Display Network

Google has been predominating the world of digital advertising marketplace for many years. Some businesses or brands may try to manage their Google ads in-house until they can't anymore. The immersed efforts may already consume precious time and resources. Poorly managed Google ads do not only cause losses but their penalties can also create long-term damages to your brand which can be hard to fix.

YouTube Bumper Ads: How to Maximize Your Reach
March 26, 2021

YouTube Bumper Ads: How to Maximize Your Reach

YouTube Advertising

Marketers and advertisers are being challenged day by day. With an immense number of options available out there and the ever-decreasing attention span of audiences, capturing viewers’ attention can be hard. When you’re running a YouTube video ad campaign in the Philippines, you may want to consider bumper ads – a short yet catchy and non-skippable video ad.

Top 5 Instagram Ads Mistakes and How to Avoid Them
March 2, 2021

Top 5 Instagram Ads Mistakes and How to Avoid Them

Instagram Advertising

Instagram currently stands as the biggest social media platform with over a billion users worldwide. Beyond photo and video sharing, it has become home for advertisers to reach their target audiences. Brands and social media influencers are taking advantage of the visual platform to deliver relevant and current content to gain customers and drive revenue.

7 Misconceptions About Facebook Ads
February 26, 2021

7 Misconceptions About Facebook Ads

Facebook Advertising

Facebook business ads in the Philippines offer a safe and effective way for businesses to reach potential clients in one of the most popular and populated social networks worldwide. Yet this service is still surrounded by numerous misconceptions that make businesses doubt its credibility and effectiveness in establishing a brand’s image and reaching sales targets.

How Blogging Can Boost SEO
February 1, 2021

How Blogging Can Boost SEO

SEO

Search engine optimization or SEO, when done right, is a great help for businesses to increase conversions and online visibility. One of the most effective ways to boost your SEO is through blogging. So how does blogging improve SEO? First off, blog posts offer a way for businesses to supply their potential customers with fresh and quality content. The more relevant and interesting your content is to the user, the higher the engagement and the chance for conversion. In terms of SEO, blogging is the vehicle to higher visibility, specifically to the top of the search engine results pages (SERPs) of search engines like Google. This is done with the use of targeted keywords and creating backlinks to other authoritative sites. Overtime, Google will consider your blog and website as relevant to a user’s search intent.

The Relationship between SEM and SEO
January 18, 2021

The Relationship between SEM and SEO

SEM

SEM and SEO are two of the most popular and effective strategies used in digital marketing nowadays. In this era, where technology plays a huge role in our everyday lives, online presence has become significant for most businesses. When properly used, SEM and SEO two can help your business achieve success in terms of popularity and profit, among others.

Google Display Network: 9 Tips to Increase Your Sales using Google Ads
January 4, 2021

Google Display Network: 9 Tips to Increase Your Sales using Google Ads

Google Display Network

People nowadays would search products they are looking for on Google. Millions of consumers actively seek answers from Google daily. However, if people are not aware of your products or services, they will not look for you on Google. That’s where Google Display Network comes in. Put your brand in front of over 2 million websites and connect with the people who need you. Google Display Network clearly offers a huge opportunity to help your business grow to success.

How to Use YouTube Advertising to Grow your Business
December 28, 2020

How to Use YouTube Advertising to Grow your Business

YouTube Advertising

With over 2 billion active users, YouTube is one of the most popular social media platforms worldwide next to Google. On average, it generates one billion hours of videos per day. In terms of marketing, YouTube is a powerful advertising tool, with 90% of its users admitting to discovering new brands and products through the platform. This just shows its huge potential to be a key component of any business’ marketing strategies, especially where driving traffic and engagement is concerned. Keep reading to learn more.

Instagram Advertising: 5 Strategies for a Successful Ad Campaign
December 21, 2020

Instagram Advertising: 5 Strategies for a Successful Ad Campaign

Instagram Advertising

Advertising has greatly evolved over the years, with social media playing a bigger and more powerful role in business branding and promotions. For one thing, social media advertising allows businesses to specifically target potential customers according to factors, including age, interests and buying behavior.

13 Advantages of Facebook Advertising for Your Business
December 17, 2020

13 Advantages of Facebook Advertising for Your Business

Facebook Advertising

We are now living in a digital world where the Internet plays a big role in many aspects of our life. For business owners, utilizing the Internet and its many services is key to effectively establishing their brand and reaching a wider audience. One major platform to take advantage of is social media, particularly Facebook.

9 Benefits of SEO for Small and Start-Up Businesses
December 15, 2020

9 Benefits of SEO for Small and Start-Up Businesses

SEO

In this digital era, having a strong online presence can make or break the success of a business, big or small. Most consumers nowadays go online to research and compare products and services before making a purchase. Without an online presence, you are unknowingly losing a large number of potential customers who are actively looking for the exact product or service you offer. This is where SEO comes in.

SEM: The Best Strategy to Increase Brand Visibility
November 24, 2020

SEM: The Best Strategy to Increase Brand Visibility

SEM

Most consumers nowadays go straight to Google for advice when availing products and services. With that in mind, having an effective SEM marketing plan for your business is essential to increase your brand awareness and hit your sales target. But first thing’s first: What is SEM?

Vision

To be the largest online marketing agency in Southeast Asia that is the preferred partner of every SME.

Mission

To provide online marketing solutions that help SMEs build web presence and fuel the growth of their business.

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