Running a small business is challenging especially in today’s environment where businesses of all scales and sizes are competing to take over their respective niches and industries. For small businesses, the key to staying afloat and fiercely competitive is by embracing digital transformations. Creating new marketing strategies that take advantage of digital technologies provide small businesses with cost-effective solutions to increase online presence, reinforce brand image and maintain relevancy in a cutthroat market.
One such digital tool you can use is search engine marketing (SEM), which can help you expand your online presence and visibility through higher rankings in search engines like Google.
What is Search Engine Marketing?
Search engine marketing (SEM) is a marketing approach used to widen online visibility and increase ranking on search engine results pages (SERPs) through paid advertisements. SEM helps to pull in traffic through a range of methods such as pay-per-click (PPC) ads, paid searches and display ads to improve the number of visitors of websites. These paid ads appear at the top of the SERPs above the organic listings when an individual uses search terms or keywords that are related to the content of the ad.
Google is the most popular and used search engine today among businesses and for good reason. Google offers a range of marketing services to allow businesses to better advertise their products and services on Google’s many platforms. One example is Google Adwords. Adwords in the Philippines involves advertisers bidding on keywords to secure better ad positions on Google’s SERPs and other websites. Since this is PPC advertising, ads are charged depending on the number of clicks and site visitors.
What Are the Benefits of SEM?
SEM offers a range of benefits for small businesses. These include:
Increases Traffic Through Ad Visibility–
It is so crucial for businesses to focus on keyword strategies as they ensure that PPC ads land at the top of SERPs quickly, catering to users’ interests for products or services and establishing higher visibility. If paid ads are effective and relevant, they can generate more traffic for websites.
Spreads Brand Awareness Faster–
SEM offers branding strategies to establish a positive impression for businesses by displaying brand names in the ad’s headline, description or URL link. Such ads can help to be a reliable and effective source if they provide certain answers to user’s search queries. This strategy improves brand awareness and can garner huge website traffic.
Targets the Right Audience Through Optimized Ads–
SEM provides a strategy to target audiences via paid ads. Keyword research helps in identifying words or phrases that audiences search to gain site visits and produce optimized ads. One of the tools for keywords is the Google Ads Keyword Planner, which allows advertisers to research relevant keywords and provide keyword bidding estimates.
Pay Only Per Action–
The SEM and PPC in the Philippines focuses on driving sales through promotion in search engines. However, SEM allows advertisers to bid keywords to generate traffic which will also determine the cost of an ad. Paid search ads will be free once established and advertisers will be charged only from click-throughs or once users take action through clicking the ads.
Appear on Competitor’s Related Keywords–
It is an effective strategy for businesses to research their competitor’s keywords. In this way, they can emulate target keywords from competitors and take the lead in search engine results, leading to higher brand exposure and more customers.
Test and Measure Your Performance–
SEM can monitor the performance and effectiveness of paid ads in targeting new customers. It can help track website traffic or impressions to optimize ads and meet campaign expectations.
Create Geo-Targeted Search Ads–
SEM provides a method to target audiences depending on their location by creating an ad in a range of languages and choosing where it will appear (country, city or specific region).
Finding a reliable SEM Agency is vital to achieve a successful digital marketing campaign. An agency should have extensive experience in providing high quality work and services and help propel the vision and goals of the business.
AMPH Advertising Agency Inc. is the top SEM company in the Philippines that provides cutting-edge digital marketing solutions to meet client’s business goals. Our company offers advanced and effective SEM services in the Philippines. We also offer SEO services, Google Display Network, Strategic Consultation and Mobile and Web Design. Aside from SEM and SEO, our company is a trusted social media agency in the Philippines where we offer services such as Facebook, Instagram and YouTube Advertising. Call us at +632 8553 6002 to learn more about our services.