What is TikTok?
TikTok is the latest entertainment platform to have dominated the online world with its short-form videos that users can create, watch, and share with other social media platforms.
Whether it’s a dance cover, tutorials, shopping hauls, more niche content about gardening, interior design, did-you-know videos, or more, TikTok has surely been at the top of its game at the moment. This makes it a good platform for businesses to take advantage in getting their products by making their raw and organic videos viral.
*1.5x
TikTok users are 1.5x more likely to immediately go out and buy something they discovered on the platform. The users of this platform are constantly exposed to short, visually appealing videos. This makes them more likely to be influenced by what they see, and to make impulse purchases.
**68%
68% of TikTok users find advertising content here unique or different from any other platform. Videos in TikTok are typically 15 seconds or less, which makes it more engaging and attention-grabbing than longer forms of advertising.
This entertainment platform is growing, and that alone is a good reason to consider running advertisements on TikTok.
If that is still not enough to convince you
AMPH Advertising is one of the first agencies of TikTok in the Philippines, so companies and brands we work with have the first access to all the latest trends and features of running an advertisement on TikTok.
*Source: TikTok Marketing Science Global Retail Path to Purchase Study 2021 conducted by Material
**Source: 2021 Nielsen Custom Authenticity Study commissioned by TikTok
Let us work together to develop a strategy that meets your goals.
Benefits of TikTok Advertising
Promote your brand creatively
There are many creative ways to promote your brand online. This platform can help you experiment with different approaches. You can also collaborate with creative people to produce videos for you or reach out to influencers to create video ads.
Maximize Brand Exposure Potential
Anyone from ordinary people to brands can use TikTok to start trends and go viral. In fact, businesses can take advantage of a TikTok feature called branded hashtag challenges and brand takeovers to promote audience participation and enjoy a wider reach.
Stand out from the Competition
There are not yet that many brands advertising on TikTok, and it is a good advantage if you are the first among your peers. This way you get to be the top-of-mind of your target audience on the platform where they are mostly at right now.
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