A Guide to Using TikTok Advertising

October 28, 2022
A Guide to Using TikTok Advertising

With over 2.6 billion downloads and 1 billion monthly users, TikTok has undoubtedly become a social media powerhouse, surpassing other social media giants like Facebook, Instagram, Twitter and other social media platforms. The video-sharing application allows users to upload short videos in order to express their creativity and reach a large audience.

In today's market, many businesses are eager to engage in TikTok marketing in the Philippines since it is one of the most effective ways to increase visibility and attract potential customers. As a social media platform with a wide reach, TikTok offers a myriad of opportunities for businesses to create a social media presence, particularly with younger Millennials and Gen Z users.

Why Do We Advertise on TikTok?

The popularity of TikTok is not just among younger people but also for older users due to its features. Using the app, we can upload videos between 15 and 60 seconds, edit them in-app, apply fun filters and special effects and add music overlays to make our content more entertaining and enjoyable to watch. As the social media app is making a significant impact on our cultural landscape, is TikTok good for advertising?

TikTok is becoming an essential marketing tool and a vital part of many businesses' overall strategy. Its massive audience allows businesses to create authentic, creative video content which can be integrated into other social networking sites, leading to virality and generating more views and engagements in a short duration. TikTok for business in the Philippines also offers a number of benefits, including:

  • Effective Reach and Engagement

    TikTok has an audience across more than 150 countries. Our ads can therefore be seen globally, especially if we are targeting international markets.

  • Identifying Target Audience Precisely

    - We can target an audience using TikTok based on criteria such as age, gender, location, interest and many other factors. Additionally, we can create custom audiences and look-alike audiences in order to reach people who are similar to current customers.

  • Measurement Transparency & Trusted Data Partners

    In TikTok, we can monitor the performance of advertisements through measurement tools. A tracking pixel, similar to Facebook, is used by TikTok to measure the effectiveness of ads by tracking website visitors' behavior.

Who Should Advertise on TikTok in 2022?

TikTok digital marketing in the Philippines may prove to be a worthwhile investment for growing a business's revenue, expanding the brand's popularity, and attracting younger customers.

TikTok users today do not only consist of young people, but also include a wide range of demographics who have positive impressions of the social media app, even if they are not active users. Additionally, TikTok is a popular social networking site around the world, where women comprise 60% of its monthly active users. The video-sharing app can be an ideal platform for

  • A business that targets consumers between the ages of 35 and under.
  • A business that targets women between the ages 18 and 25.
  • A brand that is establishing a strong presence globally, particularly in Asia or the Middle East.

What is TikTok Ads Manager?

The TikTok Ads Manager is designed to provide businesses of all sizes with tools for creating, managing and tracking TikTok ad campaigns. The TikTok Ads Manager is divided into a number of sections, including:

  • Dashboard

    Using the dashboard, you will be able to view your TikTok ad performance data and track changes over time. This page provides information about ad campaigns, ad budget expenditures and other pertinent information.

  • Campaign

    On the campaign page, we can have access to manage ads, campaigns and ad groups. Clicking the "Create" button will enable users to create a new advertisement right away.

  • Library

    The TikTok Ads Manager’s library section is where we manage advertising resources. All the tools we need to manage advertising creatives, audiences, pixels, and more are available here.

  • Reporting

    The reporting section offers the ability to create customized ad reports as well as predefined templates for report creation. Reports can also be delivered on-demand or scheduled to be delivered as desired.

Ad Guidelines for TikTok

Ads can be easily created on TikTok to establish a target audience, set a budget and design remarkable creative content that will expand reach and enhance performance. The following is a detailed guide to TikTok ads in the Philippines:

  • Create a TikTok Ad Campaign

    Creating a campaign and defining your campaign objectives is the first step in placing an ad on TikTok. Various objectives can be selected, including app downloads and traffic. It is necessary to select and set a campaign objective and a campaign budget before creating a TikTok advertisement campaign.

  • Create an Ad Group

    We can create ad placements, customers, budgets, schedules, objectives, and bids for each ad group with TikTok's advertising service. Using TikTok Ads Manager, you can set up an ad group as follows:

    • Choosing a placement for your ad
    • Fill out the details of your ad
    • Determine your target audience
    • Plan your budget and schedule
    • Decide on optimization goals and bidding strategy
  • Create TikTok Ad

    The TikTok ad will be created once we have set up the campaign and ad group. Images or videos can be used to present product or service information to your target audience. A powerful call to action and compelling copy are also essential parts of the ad. The TikTok Ads Manager offers a number of tools for creating and editing videos, making it extremely easy to produce effective advertisements even without prior experience in video editing.

What are the TikTok Ad Formats?

TikTok offers a variety of different creative ad formats for businesses. Here are the five types of TikTok ad formats in the Philippines:

  • Top View Ads

    The top view ads appear first on the "For You Page" when users open the app. This ad format offers a great deal of visibility and creates significant brand awareness. It is also ranked first among TikTok's ad formats in terms of engagement and sales effectiveness.

  • In-Feed Ads

    An in-feed ad appears automatically as the user scrolls through the "For You Page," providing users with the option to like, comment, and share your ad, and also follow the business's TikTok profile.

  • Branded Hashtag Ads

    Advertising with branded hashtags is a popular TikTok option for brands or businesses. Using user-generated content (UGC) such as "TikTok Challenges" can be an effective means of enhancing engagement on the platform.

  • Branded Effect Ads

    The branded effect ad format performs the same function as a filter ad on the platform. For content creation, we can create customized stickers, filters, and special effects to cater to users' content. As a standalone format, we can easily generate user engagement and brand awareness.

  • Spark Ads

    Unlike in-Feed ads, Spark ads allow advertisers to utilize organic content and user-generated content in advertising that works similarly to other platforms' boosted posts. This ad format offers the capability to link out to a TikTok account rather than creating a landing page.

How Much Does TikTok Advertising Cost?

The actual cost of TikTok advertising in the Philippines depends on several factors such as the ad objective, bidding method and amount, target audiences, the business’s type of industry and the type of ad format. The most effective way to maximize the benefits of TikTok for businesses is to hire a digital marketing agency in Manila, like AMPH, who can assist in the development and implementation of high-quality and effective campaigns.

Throughout our years of experience, AMPH has offered strategic planning, valuable insights, and advanced marketing tools for a wide range of industries and clients. We assist our partners in developing a strong online presence and strengthening their relationships with their target markets. Using social media advertising, such as TikTok, Facebook, Instagram, and YouTube, we assist our clients in achieving their business goals and maximizing their growth.

AMPH Advertising Agency combines industry expertise with extensive experience in delivering the best marketing solutions for businesses through SEO, SEM, Google Display Network, and Social Media Advertising. Call us at 8553 6002 for learn more about our services.

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