How to Use YouTube Advertising to Grow your Business

December 28, 2020
How to Use YouTube Advertising to Grow your Business

With over 2 billion active users, YouTube is one of the most popular social media platforms worldwide next to Google. On average, it generates one billion hours of videos per day. In terms of marketing, YouTube is a powerful advertising tool, with 90% of its users admitting to discovering new brands and products through the platform. This just shows its huge potential to be a key component of any business’ marketing strategies, especially where driving traffic and engagement is concerned. Keep reading to learn more.

What is YouTube Advertising?

YouTube advertising in the Philippines works by playing video ads before or in the middle of a YouTube video, or on YouTube’s search results. This is done through Google Ads, which helps target a specific audience and optimize ad placement. YouTube ads are paid ads, which means that the business will pay a certain amount according to the number of times the video ad is watched or clicked. Ad bidding is also available to allow businesses to tweak their ads according to their budget.

With the right YouTube ad agency, your videos are displayed in a way that is easily viewable and accessible to people who are actively searching for your business’ products and services.

What are the types of YouTube Ads?

YouTube offers businesses options on how they want their ads to be displayed across the site.

  • Non-skippable ads

    As the name says, these ads do not have a skip button and should be played as a whole before the actual YouTube video can start or continue. Non-skippable ads can last up to 15-20 seconds depending on geolocation. They are played right before the video (pre-roll ads) or during it (mid-roll ads).

  • Skippable ads or TrueView ads

    These ads can immediately be skipper if the viewer does not want to watch them. Skippable ads or TrueView ads make effective YouTube ads cost as they are pay-per-click (PPC). If the viewers watch the ad, the advertiser is charged; otherwise the advertiser does not have to pay. This is beneficial for both parties since viewers do not have to watch ads that are irrelevant to them, and the advertiser won’t be charged in such cases.

  • In-stream

    In-stream ads are skippable ads that are played before the YouTube video. Here, the “Skip Ad” button appears after the ad has played 5 seconds. They can be of any length since the viewers have the choice to skip it or watch it. For a view to count, the viewer should watch the video for at least 30 seconds. If the video is less than 30 seconds, the viewer must watch the video until the end.

Why YouTube marketing is right for your business

Videos have become a staple tool for marketers nowadays. Compared to texts, they are easy to digest and are very flexible. A minute-long video can say thousands to millions of words.

Out of 10 marketers, 8 of them consider YouTube to be the most effective video marketing platform. YouTube generates billions of views every day. It also reaches an international audience from over 100 countries, and is accessed in 80 languages. If you let these numbers speak, you can only imagine how YouTube marketing can do wonders for your business.

Running video ads on YouTube entails compelling benefits, as follows:

  • Connect with the audience easily and merit more engagement

  • Reach relevant audiences

  • Produce a video ad campaign in a span of minutes

  • Monitor views using Google Analytics

What are the basic YouTube marketing strategies?

  1. Follow Your Schedule

    Once you set a schedule, stick to it when uploading your videos on YouTube. The more video content you publish, the more audiences you can reach. Knowing the best time to post your videos also pays. Determine how often you need to post video content. Generally, it is good to upload your content on afternoons during weekends or early Saturday and Sunday mornings for these periods can potentially give you more views. Let YouTube advertising companies in the Philippines help you create an effective flow of schedule.

  2. Maintain Your YouTube Channel

    Once you have a good marketing plan and have some video contents to publish in mind, overseeing your YouTube channel is the next best step. Make sure you get engagement from your audience to keep getting views and subscribers, and thus build better brand awareness.

    YouTube advertising agency aids in managing your channel, including daily responses to the comment section. They may also utilize some tools to automate the process. Some are handy to find out useful keywords and tags for video optimization. Some techniques like asking questions, creating polls and monitoring mentions of your brand can help to get more engagement opportunities.

  3. Optimize Your YouTube Videos, Know How SEO works

    The quality of your videos is important to reach a wider audience that is more likely to convert. Aside from that, it can enhance your search result rankings. There are many factors to appeal to the search rankings. This includes relevant keywords, video headlines and descriptions, video tags and transcripts, watch time, thumbnail image, number of subscribers, and engagements. The money you are paying to your YouTube advertising cost is more likely to bear fruit if this is done properly.

YouTube advertising is cost-effective yet provides a fast result. Let one of the top YouTube advertising companies in the Philippines guide you all the way through. Contact AMPH Advertising to establish a strong online presence. For inquiries, call +632-8553-6002 today!

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