The Difference Between DIY SEO vs. Hiring an SEO Agency

August 2, 2022
The Difference Between DIY SEO vs. Hiring an SEO Agency

SEO is a fundamental component of digital marketing, whether you are running a large-scale or a start-up business, in order to produce organic growth and establish a strong online presence. It’s absolutely key to ensure that your business is relevant and visible in search engine results to attain potential customers.

SEO, which stands for search engine optimization, is the practice of enhancing a website and its technical configuration, content relevancy and link popularity to make your webpage visible. It also helps increase the quantity and quality of traffic to achieve a higher ranking on search engine results pages (SERPs), usually with the aid of available SEO packages in the Philippines, including keyword research, backlink building and content creation.

Importance of SEO for Your Business

SEO digital marketing crucial for the success of your business, as it provides comprehensive strategies to make your website discoverable and generate organic traffic in search engines. SEO also strengthens brand awareness with your content to drive revenue.

Other benefits of SEO for start-up businesses include:

  • Higher Visibility

    The main reason why your business needs SEO is that it raises visibility and attracts more customers by appearing at the top of search engine rankings.

  • Drives Traffic

    A good SERP ranking and higher organic search result in increased website traffic and improved website performance.

  • Better Conversion Rates

    SEO-optimized websites are readable, easily navigated and compatible with all types of devices, which lead to gaining attention from readers or visitors and boosting conversion rates.

  • Builds Trust and Credibility

    By utilizing SEO strategies, your business can create informative content and functional websites that help build trust and credibility.

  • Upgraded User Experience

    SEO provides an excellent user experience (UX) that includes seamless navigation and mobile-friendly websites in order to stay competitive and rank better in searches.

Factors to Keep in Mind When Implementing SEO

SEO is a very complex concept that requires a large amount of time and resources. Therefore, you're probably wondering if hiring an SEO agency in Manila can make your business grow online or if you have to do it yourself (DIY).

A B2B SEO agency in the Philippines can lend expertise to your website in an effort to reach a wide target audience and achieve better rankings through a range of SEO services in Manila, including keyword analysis, determining target queries, website design, content creation and many more. Whereas, you might also want to consider employing some DIY SEO strategies rather than paying a team of experts to optimize your website.

Here are some SEO factors you need to know that can help decide whether you want to handle SEO duties by yourself or hire an outsourcing SEO agency.


An SEO strategy refers to the process of planning and implementing measures to improve organic search engine rankings. Implementation of SEO involves an effective method of consistent monitoring, tracking and reporting to maintain higher rankings compared to competitors and attain the best possible outcome.

  • DIY:

    Small businesses can apply some basic local SEO techniques like web design. Owners can also gain technical knowledge through free online resources that include Google my Business and on-page content optimizer. The main drawback to DIY SEO is the lack of resources or knowledge to solve intricate technical issues.

  • Hiring an Agency:

    Hiring an agency will provide you with an expert staff that specializes in boosting local SEO. These professionals have a thorough understanding of SEO-related practices such as web design, coding and link building, along with troubleshooting technical issues. The SEO agency also offers clients efficient plans and manpower for SEO content improvement and technical SEO components.

SEO Tools

SEO tools provide up-to-date information and alerts regarding the status and viability of your website. These tools are used to establish areas of strength and weakness as well as issues surrounding the visibility of the ranking in the SERPs.

  • DIY:

    There are a wide range of SEO tools available online that are so costly and complex that people with no prior experience will struggle to use them. Free and affordable SEO tools in the Philippines like Google Analytics and Google Search Console can be used temporarily for your on-page optimization.

  • Hiring an Agency:

    An SEO agency offers affordable SEO packages for small businesses that a team with expertise can use to keep track of the algorithms and search engine changes.

Content Creation

Content SEO is a primary aspect of SEO strategy. It is the process of creating content that helps your web pages rank highly, drive leads, build backlinks and establish a brand's tone. Content optimization includes writing and structuring quality content such as product pages, blog posts, and articles on your website.

  • DIY:

    Creating content is vital for business growth but it's no easy feat, as it is a time-consuming task. In order to create high-quality and relevant content, you either need to write your own content or hire a writer for your content strategy.

  • Hiring an Agency:

    One good thing about hiring an SEO agency is that they have in-house digital content writers who are skilled in SEO practices. They also have comprehensive tools for industry research and target consumers and can create a structured content strategy on how blogs boost SEO.


Usually, it takes at least 4 to 12 months before you start noticing some changes in your search engine ranking. Therefore, it is highly important to invest time, effort, and resources in creating content and backlink generation.

  • DIY:

    Handling SEO demands a lot of time, resources and manpower, especially if you are just operating a small business. In order to do it successfully, you should find room in your hectic schedule or else it might put your business at risk due to inappropriate practices.

  • Hiring an Agency:

    With the help of in-house professionals, an SEO agency can help you achieve business growth by focusing on expanding your digital presence for a better return of investment (ROI) while you prioritize business operation tasks.


Most businesses are aware of how crucial SEO is in delivering their services to potential customers. According to studies, about 74% of businesses invest in SEO in order to grow their business in their specific markets.

  • DIY:

    Although there are free SEO tools online, once your business expands, your SEO expenses will also increase as you need to invest in paid SEO keyword research tools, in addition to hiring marketing specialists for your digital growth.

  • Hiring an Agency:

    SEO rates in the Philippines depend on the company and its experience, but one thing is for sure, working with an agency is a worthwhile expenditure since you are guaranteed to receive a high ROI. An SEO agency is equipped with affordable SEO plans for small businesses that are subscription-based.


Whether hiring an agency to handle SEO campaigns or doing it on your own, there are certain skills and qualities that one must have to carry out an effective optimization process.

  • DIY:

    Doing your own SEO is possible, but one must be a tech and marketing expert or have an advanced level of computer literacy. He or she must also have deep knowledge about SEO tactics.

  • Hiring an Agency:

    Some of the best SEO agencies in the Philippines are supported by extensive years of experience and a variety of clientele. They consist of skilled professionals who specialize in market analysis, Google algorithm updates, and SEO tools and strategies.


It takes a lot of time and effort before you can determine how successful your business will be with SEO. You will notice sufficient changes or growth once you have generated higher traffic, leads, and SERP ranking.

  • DIY:

    The growth of business in DIY SEO varies depending on your technical skills. If done properly, you can acquire organic traffic and possibly increase rankings since you are familiar with your own offerings. But if you’ve done it the wrong way without investing in creating content or have struggled with troubleshooting problems, then you will struggle to see the results.

  • Hiring an Agency:

    With guidance from an SEO partner, you will see great results. An SEO agency will do technical audits, keyword research, rank strategies, content creation and backlink building for your website to maintain business performance. They will also provide a report or an overview to easily monitor the progress of your business.


SEO is an important factor for the growth of your business as it provides various solutions for higher visibility and ranking in search engines. Choosing between DIY SEO and hiring an agency can be tricky, but both are beneficial depending on your business needs.

Some benefits of DIY SEO include:

  • Cost-Saving - It is not necessary to pay for premium SEO tools or recruit an agency to optimize campaigns.

  • Full Control - It allows you to have complete control of your campaigns and online activities.

  • Flexibility - You can easily adapt to changes, plan new strategies or switch campaign directions.

Some benefits of hiring an agency include:

  • Time-Saving - You have a team who focuses on business marketing strategies and SEO-related practices while you prioritize other business tasks.

  • Cost-Effective - An SEO agency offers affordable SEO services for small businesses to help your business grow.

  • Industry Expertise - Agencies have in-house SEO professionals, web developers and content writers with years of experience in running SEO campaigns.

  • Various Clients - Working with various clients and industries helps agencies build strong SEO techniques suitable for your business.

  • High Efficiency - SEO agencies have large teams and resources to work on and control your website optimization.

  • Stay Updated on Trends - As SEO continuously evolves, agencies do research and create plans to keep up on trends and algorithm changes

  • Drive Sales and Revenues - The key factor for hiring an agency is the ability to increase your business sales and generate a bigger ROI.

As a business owner, you must set goals before beginning your SEO campaigns. Before deciding whether you should do your own SEO or hire an agency, you must first understand the pros and cons of both options and what SEO services are included. These goals help in determining if your desired results have come to fruition or if business needs a new approach.

If you are looking for an affordable SEO company in the Philippines that will help you meet your business goals and achieve online success, then AMPH is right for you.

At AMPH Advertising Agency, we offer advanced and cost-effective digital marketing solutions through our SEO services, as well as SEM and social media advertising services. Call +632 8553 6002 to learn more.

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