FB Advertising Techniques to Increase ROI

May 31, 2021
FB Advertising Techniques to Increase ROI

Facebook, as a great platform for marketing and advertising, has been serving businesses for many years. This widely popular social media network has helped several establishments to grow their presence online today. However, you cannot just place your ad on Facebook without a plan and expect great results.

To ensure that your money and efforts are not thrown into waste, you need great strategies to make powerful ads that will leave an impact on Facebook users. Aside from consulting the best Facebook advertising agency, being familiar with useful tips and strategies help to get the highest return on investment (ROI).

Why Should You Advertise on Facebook?

Many people may ask: Does Facebook advertising work? The answer is yes, and remarkably well! Facebook has been playing a huge role in overall digital marketing campaigns. It enhances brand awareness, attracts leads and generates conversions. Some of the most common reasons why advertisers use Facebook ad management services are:

  • It allows you to target specific users who are more likely to become paying customers. You can target people who are specifically interested in the products or services you offer.

  • It provides useful analytics that shows what’s working and what’s not, allowing you to make changes and improve your Facebook campaign as needed.

  • Facebook advertising offers the best features for a range of advertising opportunities for businesses of all sizes.

  • Facebook is the most used social media platform in the world with over 2 billion users. This means that the platform has the biggest audience to showcase your brand.

  • Aside from being affordable, Facebook paid ads in the Philippines are easy to set up, offering several options and support for organic strategies.

Facebook Ad Campaign Strategies That Deliver Great ROI

Contrary to several misconceptions about Facebook Ads, Facebook is actually one of the most sophisticated platforms you can have. Incorporating Facebook ads in your digital marketing campaign delivers a positive ROI when done properly. Check out these useful tips to boost your ROI through Facebook creative ads:

  • Target specific and right audiences.

    Facebook ads allow users to target broad or specific audiences depending on their needs. With Facebook ad targeting, you can customize your audience based on their age, locations, interests, demographics, and more. You can place your ad in front of the screens of people who are more likely to purchase what you offer. You may also get back to those audiences who’ve engaged with your Facebook ads for e-commerce before. Additionally, you can target look alike audiences or those consumers that share the same interests with your best customers.

  • Consider A/B testing.

    This tactic experiments with version A and compares it against version B to find out which one works best. With A/B testing, you can alter your variables such as the ad creative, audience or placement to improve your campaigns moving forward. This testing is helpful when you’re measuring changes to your ad or comparing two strategies simultaneously.

  • Use retargeting strategies.

    Facebook’s retargeting for dynamic ads lets you remind users about the product they’ve browsed and/or purchased from your website previously. Visitors may not be ready to buy your products or services during the first time they see them. Instead of losing them forever, make use of retargeting to find those users who may be willing to make a purchase already.

  • Be consistent.

    Consistency is an important element in any social media marketing to make your brand known. Being consistent offers engagement and more reach, making your brand easily recognizable. Ensure brand consistency from the tone of voice to the aesthetics up to the content. Otherwise, you may leave your audience confused.

  • Take advantage of video ads.

    Facebook video ads are powerful content formats to fuel engagements and convert website visitors. This format is one of the best ways to make people remember your brand. Ensure that your video ad is interesting enough to grab the viewers’ attention within the first 3-4 seconds. This is important since there are tons of video options available on Facebook.

  • Build a strong sales funnel.

    Using Facebook sales funnel is an effective way to help you achieve your purpose. It’s a visual depiction of the users’ journey from nurturing their interest until they finally purchase your product. Its three parts include the top of the funnel, middle of the funnel, and bottom of the funnel. This technique uses relevant messages for any users in different stages which makes it easy to obtain conversion.

  • Monitor consistently.

    Once you’ve started your Facebook campaign, constant monitoring and reviewing its progress is crucial. This can be a tedious task, but getting a reliable advertising agency that offers the top digital marketing services in the Philippines can help you with real-time monitoring and optimizing your Facebook page advertising for great results. Having an expert by your side who is well-versed in campaign management eases your work while maintaining a successful Facebook Ads campaign with positive ROI.

The advantages of Facebook advertising for your business are limitless. More and more advertisers are witnessing its power in consistently increasing brand presence and ROI.

Want an effective Facebook Ad campaign? Contact AMPH Advertising Agency Inc. to learn how to boost your sales through social media marketing. For inquiries, call us at +632 8553 6002 today!

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