9 Benefits of SEO for Small and Start-Up Businesses

December 15, 2020
SEM: The Best Strategy to Increase Brand Visibility

In this digital era, having a strong online presence can make or break the success of a business, big or small. Most consumers nowadays go online to research and compare products and services before making a purchase. Without an online presence, you are unknowingly losing a large number of potential customers who are actively looking for the exact product or service you offer. This is where SEO comes in.

What is SEO?

Search engine optimization (SEO) refers to a series of activities and practices done to increase the ranking of a business’ website in the organic results pages of search engines such as Google. Businesses that have landed on the first pages of these results pages have a higher visibility; thereby increasing opportunities to drive traffic, engagement and chances of conversion of consumers. An effective SEO strategy comes with a blend of technical and marketing techniques, all of which can be utilized and maximized with the help of a top SEO agency in the Philippines .

How Does SEO Work?

Search engines like Google scour the Internet for content, but not just any content. Using bots and special algorithms, search engines are able to list and rank websites on search engine results pages (SERPs) according to the relevance of a website’s content to the user’s searched keyword and search intent. An essential part of an essential SEO strategy is to optimize a website’s content so as to be relevant to a user’s query and interesting to increase chances of engagement and conversion.

9 Benefits of SEO for Small and Start-Up Businesses

With Google SEO in the Philippines, the playing field for all businesses is levelled. Small and startup businesses are given higher opportunities to penetrate markets that have been previously dominated by bigtime corporations. Here’s a list of how an SEO agency can help businesses achieve growth and success online:

  1. SEO can boost your website’s ranking to the top of the SERPs.

    Using the right combination of strategies, SEO marketing can move your website as high as possible on the first page of the SERPs. Doing so increases your online visibility and allows you to reach a wider audience worldwide who are already looking for the products and services you offer. Consider it this way: The higher the rank of your site on the SERPs, the greater number of visitors you attract, and the more products you are likely to sell.

  2. SEO drives more traffic to your website.

    Aside from a high ranking on the SERPs, maintaining a good SEO campaign attracts more visitors-turned-customers to your website. Having your site at the first page of Google and other search engines also helps you establish brand recognition and gain trust from users. Having an established brand image can be your key to closing many deals and achieving higher profits.

  3. SEO establishes trust and credibility.

    SEO helps you establish a strong foundation in the digital world by creating an attractive website coupled with an effective user experience and high visibility. However, trust and credibility are something that cannot be built overnight, but rather over time. Creating authority over your brand requires patience, hard work and commitment on top of high-quality products or excellent services. Affordable SEO packages for small businesses are available to help you gain trust and credibility from your current and future customers.

  4. SEO creates higher-quality websites designed with users in mind.

    Search engines prioritize websites that are useful and easy for their users. Aside from keeping up with search engines, SEO also focuses on the users. SEO packages optimize websites in terms of ease of navigation, relevant content like photos and videos, and mobile-friendliness. When users are happy and satisfied with finding what they want from your website, they tend to stay longer and are more likely to convert into loyal customers.

  5. SEO increases conversion rates.

    A user-friendly, well-optimized website full of useful and informational content can also mean improved conversion rates. Conversion rates refer to the number of website visitors who execute a desired goal such as buying a product or service.

  6. SEO increases brand awareness.

    Brand awareness is one of the key aspects to grow your business. A proper SEO practice places your brand at the top of SEPRs, which creates big exposure to your brand. The longer your brand stays at the top of the SERPs, the better brand awareness your business can get, which translates to more customers or a bigger cash flow.

  7. SEO helps keep you abreast or above competition.

    Having competitors is a very real struggle for all business owners. In this generation, using SEO can help you keep up or make a step ahead of the market competition. If you’re not using SEO, your competitors may reach your customers first and your business gets left behind in the dust.

  8. SEO influences buyer behavior.

    Nowadays, customers consult the Internet before they finally buy an item. SEO enables you to create a website that is easily discoverable and easily navigated. This creates a big impact on your business and a faster rise in sales, especially if they found what exactly they are looking at from your site.

  9. SEO is cost-effective.

    One of the most cost-effective marketing strategies is SEO utilization. SEO makes your business profitable in a natural way, unlike the paid PPC (pay-per-click) ads. Aside from being cheaper, SEO also provides benefits to the business in the long run.

How Can Your Business Maximize SEO’s Full Potential?

  • Create a website – Businesses grow faster when they own a website. Maintain a well-constructed website that consists of your business’ contact details, products, business hours and other necessary content.

  • Establish a digital marketing strategy – Look for an SEM agency in the Philippines and work with a skilled digital marketing manager or an experienced SEO specialist that can design a good digital marketing campaign for you. Recognize SEO as an investment rather than a cost, and you’ll reap the rewards afterward.

  • Learn how SEO works yourself – If you want to know how to do SEO, there are many ways to learn it, especially if outsourcing is not an option for you. Various articles and guides for SEO beginners are available online.

Takeaway

SEO has become a fundamental part of many businesses across the globe. With its compelling benefits, SEO can make a small business grow exponentially if done properly. Keep in mind that SEO is an investment rather than a cost. Without it, you may find your business being left behind. It may not help your business grow overnight, but you’ll get to see valuable results in the long run.

AMPH Advertising is one of the top digital marketing agencies that offers affordable SEO packages for small businesses in the Philippines. Our team is happy to assist you in bumping your website up the organic search results using the most efficient and ethical SEO methods. Contact us at +63285536002 today.

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