13 Advantages of Facebook Advertising for Your Business

December 17, 2020
SEM: The Best Strategy to Increase Brand Visibility

We are now living in a digital world where the Internet plays a big role in many aspects of our life. For business owners, utilizing the Internet and its many services is key to effectively establishing their brand and reaching a wider audience. One major platform to take advantage of is social media, particularly Facebook.

With over 2.74 billion monthly active users as of October 2020, Facebook remains the largest social media network in the world. This makes it an ideal and powerful platform for online marketing, which also explains why a number of Facebook Ads Company have popped up recently.

What Is Facebook Advertising?

Facebook ads in the Philippines refer to paid advertisements that are optimized to reach a specific target audience, allowing businesses to advertise their products and services to the exact market they intend, increasing their chances for conversion and profit. Top Facebook advertising agencies also use these ads to boost a business’ visibility online and build trust and credibility among potential customers.

13 Advantages of Facebook Advertising for Your Business

When done right, Facebook advertising can be your vehicle to success. Below are the major benefits you don’t want to miss.

  1. People spend most of their time on Facebook.

    As of October 2020, it has been reported that over 1.82 billion people actively use Facebook daily, accounting for 66% of its 2.74 billion monthly users. Not only do these people use Facebook daily, but they also go on Facebook multiple times a day. This makes Facebook the best platform to reach out to any type of customer.

  2. Increased brand awareness and exposure

    On Facebook, ads are placed in such a way that they are visible yet not interrupting of user activity. This makes ads more appealing to users, and when viewed regularly, these ads can help build brand awareness and increase product and service exposure, which can later translate to trust and confidence among audiences. The more people see your brand and product, the higher the possibility they turn into paying customers.

  3. Measured performance through robust analytics

    Facebook offers free comprehensive reports and analytics about the performance of your ads. This way, you get a detailed report on whether your ad campaign is effective or not. Facebook’s Ads Manager shows social metrics, including conversion rates, page likes, post reach and engagement, and campaign performance. Such data will enable you to adjust your plans and strategies to generate better outcomes.

  4. Micro-targeting features allow exact audience reach.

    Facebook’s micro-targeting feature will help you filter Facebook users and group them according to demographics such as age, interests and geography. With the help of a Facebook ads marketing agency, you can advertise your products and services in front of your target audience, and present your ads to an audience with the same interests as your target audience and past and present customers.

  5. Connect with a mobile audience.

    Based on statistics, around 98.3% of Facebook users access the website via a mobile phone. Having Facebook sponsored ads that are optimized for mobile use can help you reach and appeal to this significant number of users-cum-potential customers.

  6. Boost click-through rates.

    Click-through rate (CTR) refers to the metric that determines the number or percentage of users who clicked on your advertisement upon viewing (impression). Campaign-wise, this metric will also give you an idea about what works and what doesn’t. An effective Facebook campaign uses CTR as a tool to tweak advertisements so as to reach target audiences and achieve business goals.

  7. Target fans of similar brands.

    The reality is that your competitors are most likely also using Facebook ads to grow their business online. Apart from keeping up with your competitors, you can also use these ads to profile users who are interested in products and services that are similar to yours.

  8. Higher conversions and clicks for a more affordable rate

    As any FB ads agency can tell you, Facebook advertising tools continually evolve to meet the growing needs of advertisers and business owners. Specifically, Facebook ads offers features that will help advertisers reach a specifically targeted audience only, allowing them to spend less money on an ad that can return higher profits.

  9. Enhances customer attribution

    Customer attribution refers to the elements and touchpoints in an advertisement that led to an audience to execute a desired action. With Facebook ads, you can determine which elements increase conversion, and apply them to your other ads to increase chances of profit.

  10. Customer retention

    Apart from attracting customers, Facebook ads can help you reinforce your brand and retain previous customers, turning them into repeat clients.

  11. Send traffic straight to your website.

    Facebook ads drive traffic directly to your business site, making it easier for them to convert. While it is true that people usually don’t go on Facebook to buy, striking the right balance between a compelling advertisement and relevant targeting encourages people to leave browsing on Facebook for a while and instead browse through your site.

  12. Improved SEO rankings

    Facebook advertisements generate shares, likes and comments on your posts, which create social signals. These signals can also indirectly affect your website’s rankings on the results pages of search engines like Google. With the help of the best Facebook ad agency in the Philippines, you can also optimize the content of your ads and your site to be relevant and interesting, thereby increasing their visibility and ranking on search pages.

  13. Cheap Advertisement

    You can target a relevant audience on Facebook ads without losing a fortune, unlike traditional media like TV commercials, radio ads and billboards. Facebook advertisement is a powerful yet one of the cheapest advertisement tools you can ever get.

Takeaway

As the largest social network, investing in a Facebook advertisement for your business can show a dramatic increase in your revenue. While Facebook ads are cheap you can’t underestimate its potential to help grow your business because of its billion users and micro-targeting feature and its other attributes. But bear in mind that the results may need time and won’t happen overnight.

AMPH Advertising is one of the leading digital agencies in the Philippines that specializes in Facebook Ads Marketing, which helps our clients generate leads and increase sales by implementing effective Facebook ad campaigns. For inquiries about Facebook sponsored ads, contact us at +63285536002 today.

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