The Relationship between SEM and SEO

January 18, 2021
The Relationship between SEM and SEO

SEM and SEO are two of the most popular and effective strategies used in digital marketing nowadays. In this era, where technology plays a huge role in our everyday lives, online presence has become significant for most businesses. When properly used, SEM and SEO two can help your business achieve success in terms of popularity and profit, among others.

While SEM and SEO work in separate ways, both of them have a common denominator which is to generate users to your site.

SEM Overview

Search engine marketing (SEM) uses paid advertisements to increase your search visibility on search engine results pages (SERPs). SEM focuses on pay-per-click (PPC) ads, which come in a variety of formats. As one of its greatest benefits, an SEM campaign puts your ads on the screen of potential customers who are more likely to buy what you sell at the moment. With the help of the best SEM agency in the Philippines, using SEM strategy in the right amount is powerful to help your business grow.

SEO Overview

Search engine optimization (SEO) is a marketing technique that improves both the quality and quantity of traffic to your website through organic (non-paid) search engine results. SEO is usually associated with creating high-quality content, using specific keywords and establishing backlinks to make websites rank higher on SERPs. One of the most attractive attributes of SEO is that it is inbound marketing, which means the customers are genuinely attracted or engaged to the content you’re serving.

What are the similarities and differences between SEM and SEO?

SEM and SEO are both known in the world of marketing and search engines. Either of them can help increase traffic to your website. The higher the traffic, the more customers you can get. While both of them aim to help your business grow, the process and cost of each technique are what make them different.

One of the main differences between SEM and SEO is that SEM advertising is a paid strategy while SEO is organic. SEO focuses on optimizing a website to increase traffic through organic search results. SEM, on the other hand, obtains traffic through both paid and organic search results. Some benefits are unique to either as well. For instance, while SEM advertising delivers a faster result, SEO can provide longer-lasting term results.

How do SEO and SEM complement each other?

Due to their promising results, many companies use both SEM and SEO. SEO efforts cover your organic listing gains. SEM helps you create prominent ad placement, driving search engine users to visit your website. To get a better opportunity of creating high-quality traffic and increased conversion rates, make sure to establish an SEO-friendly website. Make a website that will appeal to the users so your SEM campaign can have greater results. With the right keywords, an SEO-friendly site and paid ads can put your brand at the top of both organic and paid searches.

Listed below are some of the key ways SEM and SEO work as a team:

  • Increase of keyword data

    SEM and SEO provide great sources of data that you need to improve your digital marketing strategies. They show keyword data which tells you how the target market behaves in terms of looking for information, products and services. These figures aid to better your marketing strategies moving forward. A search engine marketing agency in the Philippines can help you implement flexible changes to shape up your marketing content.

  • Use of inbound marketing

    Inbound marketing draws potential customers to your website by supplying them with relevant content and ads while searching on Google, Bing Yahoo and other engines. Unlike outbound marketing, this method lets the customer find your brand on their own by serving them specifically optimized content and experiences you created that are valuable to them.

  • Increased click-through rates (CTR)

    Gaining several clicks on your ads is one of your goals when creating marketing strategies. Using both SEM and SEO can mean double exposure, which also translates to a higher click-through rate.

Learning SEM and SEO Marketing alongside their differences and similarities as well as their potential as a tandem gives you an insight on what to expect from each strategy. What is worth knowing is that both of them, when done right, are powerful enough to boost your business to success.

Start building your business’ success with the help of one of the leading search engine marketing agencies in the Philippines. Contact AMPH Advertising Agency Inc at +632-8553-6002.

Seeking professional help with social media marketing? AMPH Advertising also offers Facebook Advertising and Instagram advertising, including YouTube Ads in the Philippines.

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