How Blogging Can Boost SEO

February 1, 2021
How Blogging Can Boost SEO

Search engine optimization or SEO, when done right, is a great help for businesses to increase conversions and online visibility. One of the most effective ways to boost your SEO is through blogging.

So how does blogging improve SEO? First off, blog posts offer a way for businesses to supply their potential customers with fresh and quality content. The more relevant and interesting your content is to the user, the higher the engagement and the chance for conversion. In terms of SEO, blogging is the vehicle to higher visibility, specifically to the top of the search engine results pages (SERPs) of search engines like Google. This is done with the use of targeted keywords and creating backlinks to other authoritative sites. Overtime, Google will consider your blog and website as relevant to a user’s search intent.

Getting professional SEO services in the Philippines is one way to optimize your blog for SEO.

Blog SEO Overview

Blog SEO includes optimizing the blog content, site architecture and HTML codes for Google and other search engines. Its usual function involves on-page optimization, installing plugins, improving page loading speed and internal linking. With the assistance of an SEO specialist, you can get better and faster results.

Listed below are some tips to improve SEO by blogging:

  1. Target Relevant Keywords

    Keyword research helps you understand the topics that interest the users based on the search engine data. It also leads you to new blog post ideas. Targeting the right keywords helps Google understand the content of your post, increasing the likelihood for your blog to appear when triggered by a search.

  2. Include Long-Tail Keywords

    Long-tail keywords usually contain three to four phrase keywords that specifically refer to what you offer. They are often easy to rank due to low competition and they bring more traffic to your site. Google’s “searches related to” section can help you find the right long-tail keywords.

  3. Optimize Your H1 Title Tags

    When creating blog posts, h1 refers to the title of your blog posts. It is usually the first thing your readers see when they visit the post. An SEO service provider uses eye-catching and efficient H1 tags to enable search engines to identify and index your site better, thus ensuring that users can also see your site easily. A good h1 tag includes a long-tail keyword, short and concise texts, and a clear insight of the topic.

  4. Construct a Compelling Blog Post Title

    Your blog post title plays an important role in search rankings. It should make your article relevant to the search query. The title also convinces the users to actually click the article as it appears on the results of their searches. Consider adding your focus keyword on the title to make it more SEO-friendly.

  5. Establish an Effective Content Hierarchy

    An effective content hierarchy ensures that the content is built with convenience. It should be easy to navigate and each page should present relevance to Google. Consider placing a link to your homepage on every page, especially on the landing page, pillar content and other significant pages.

  6. Incorporate Internal Links

    Using internal links helps users navigate through your website better, but remember not to overdo it and observe proper placing, which an SEO consultant can help you with. You can put about two to four internal links per post. This can help with boosting your bounce rate, which benefits your on-page SEO.

  7. Use Optimized URLs

    Shorter and comprehensible URLs benefit both the users and the search engines. It gives a better experience to the users and an easier job to search engines. Adding your keywords to the URLs can be helpful.

  8. Write around Your Keywords

    Search engines highly appreciate comprehensive, well-detailed articles. Collect semantic keywords or LSI keywords, then cover as many of them as you could in your blog post. These keywords help your article become more informative, useful, and comprehensive.

  9. Use Images and Videos

    Rather than just plain texts, adding images and videos to your blog posts can make it more engaging. Engaging content ranks higher on search results. You can place images between paragraphs. Creating videos such as slides, vlogs and other media formats can make it even more engaging.

  10. Create Eye-Catching Titles and Meta Descriptions

    Click-through rate (CTR) is also a blog ranking factor. To get a higher CTR, make your titles and meta descriptions compelling, driving the users to click your post. Never write titles and meta descriptions that will get cut off by Google. You may want your users to know the complete idea of your content. Adding keywords on them is also ideal, as long as the resulting text sounds natural.

  11. Make Your Blog Mobile-Friendly

    Aside from using responsive design, make sure your blog itself is mobile-friendly. Visualize how your article appears on mobile devices. Aim for short sentences and paragraphs to ensure their readability on mobile screens.

  12. Enhance Your Site’s Page Load Speed

    If you want to get ahead of the competition, make sure your page load speed is fast. You want to give your users a quality experience on your site. You can go to Google Pagespeed Insights and enter your URL, then follow the recommendations afterward. You can notice how your website’s page speed improves remarkably.

Effective blogging can boost your SEO in several ways. Feeding your website with fresh, high-quality and engaging topics relevant to the users regularly can create a significant difference in the overall performance of your website in the search engines.

SEO in Manila offers affordable SEO plans for small businesses and even big ones.

Let the best SEO company in the Philippines help you achieve a successful SEO campaign to grow your business even more. AMPH Advertising Agency Inc is a leading provider of SEO in Manila, offering affordable SEO plans for small businesses and large enterprises. Contact +632-8553-6002 for more details or fill out the enquiry form here.

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