What is YouTube Advertising?
In YouTube advertising, businesses like you, can utilize the platform and reach a large user base, with its many video ad formats to convey different messages to your target audience, from newly-launched products, to promotional offers, and more. The importance of video in the world of digital marketing has been increasing all the time, and investing in good quality video ads on YouTube can definitely contribute to more results for any advertising campaign that you may have online.
Google’s subsidiary YouTube remains to be today’s #1 online video-sharing site in the world.
Here in the Philippines alone, there are over *56 million YouTube users who spend at least *96 minutes of their time daily watching travel vlogs, recipe videos, sports replays, how-to videos, and more. With its capability to reach a wider group of audience all over the world, you may want to add the video site to your digital marketing strategies.
AMPH's team of YouTube experts can help you achieve your marketing goals, whether you need to boost brand awareness or push for your promotional sales campaign. Our highly trained and certified YouTube Ads specialists in the Philippines are experienced in running different YouTube Ad Campaign formats from In-stream ads, to Truview ads, Masthead, and more. We understand the customer's journey at the back of our hand. Our deep understanding of consumers and their needs allows us to create campaigns that are tailored to your customers, not just to your business.
*YouTube Philippines report as of June 2023.
Let us work together to develop a strategy that meets your goals.
How YouTube Ads Work
While YouTube video creators can choose to have ads shown on their content and make money off those ads, advertisers can promote their products or services through various advertising options on the platform. This marketing strategy allows businesses to reach their targeted audience effectively.
YouTube ads can appear in various formats and placements across the platform. They may be displayed on the homepage and video pages, or played before, during, or after a video. These ads are strategically placed by YouTube's algorithms to maximize relevance and viewer engagement. Advertisers can choose from a range of ad formats to achieve their campaign objectives and target specific audiences.
Common YouTube ad formats include:
- Skippable In-stream Ads – These ads play before, during or after a video and viewers can skip them after five seconds.
- Non-skippable In-stream Ads – These ads also play before, during, or after a video; however, viewers don’t have the option to skip the ads and must watch the entire video which typically lasts for 15 to 20 seconds.
- Bumper Ads – These are short, six-second ads that play before a video and cannot be skipped.
Through data-driven boosting strategies, we ensure your YouTube ads reach the right potential customers, significantly increasing your video's visibility and impact.
Benefits of YouTube Advertising
Share-ability (Viral Marketing)
YouTube allows you to build an online community where you can instantly show your content to your subscribers. The capability to share videos across multiple platforms, especially social media sites, increases reach, audience engagement, and business growth. The more that your video is relatable to your audience, the higher the chance it can go viral and be shared to others.
Measurability
YouTube Ads make it easy to track the results and engagements of your video campaigns. You can see how many people saw your video ad, how many people actually watched them, and what channel or topics they engaged in when they saw your ad. This information can help you optimize your campaigns and get the most out of your YouTube campaign investment.
Targeting
In YouTube advertising, you can also do precision targeting to generate more information about your viewers, including their location, interests, viewing devices, and watching history. Knowing these details will allow you to feature content that is relevant and interesting to your target audience.
Affordability
Advertising content via YouTube is very cost-effective, especially with how little amount you only have to pay for every video engagement. In YouTube ads, you only pay when users view the actual video, or when we have shown our ads by at least 1,000 times. Thus, it’s a more cost-effective option than traditional advertising methods such as television commercials.
Why Choose Our YouTube Advertising Agency?
At AMPH, we are committed to being your partner in digital success. As your dedicated YouTube advertising agency, we make sure to maximize the impact of your business’s online presence. Our team of advertising experts offers a comprehensive approach to YouTube advertising, from strategy development to campaign optimization. We strategically deploy your video ads to reach your ideal audience, ensuring targeted results and optimal campaign performance.
Let's run compelling video ads that captivate your audience and deliver measurable results. Learn more about our YouTube advertising services today!
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