Marketing

Search Engine Marketing Services (SEM)

Search engine marketing (SEM), also known as paid marketing, is one of the most cost-efficient ways for businesses of all sizes to drive traffic to their websites. Through SEM, we are able to send a direct message—in this case, an advertisement—that is specific and relevant to the searched keywords and search intent of the target market, thereby increasing the chances of traffic and conversion.

For instance, if you are a pediatrician in Manila, you may want to advertise your services using such keywords as pediatricians in Manila, Manila pediatricians and Manila children’s clinics. When someone searches for these keywords, our targeted paid advertisements will be in the best and most visible position and have the highest chances to be clicked.

What’s great about SEM is that you will only pay for your ad space if a user clicks on it. This means that you’ll only be paying for leads from your target market, or from those who find your content relevant.

Since our inception, we have launched numerous SEM campaigns for all industries. We are confident that we can kickstart a cost-effective SEM campaign for your business with our expertise in generating converting keywords and negotiating the most ideal bidding price.

Benefits

Key Benefits of SEM

With SEM’s specialized targeting options, you can deliver your message effectively to the right audience, according to:

Cost-effective

With SEM’s pay-per-click model, you will only pay for your ads when interested users click on them.

High Engagement and Conversion

Research shows that 90% of people who search online know exactly what they’re looking for. With SEM, you can guarantee that your ads will be displayed at the right place and at the right time—in front of a highly targeted audience.

Awareness

Aside from directing traffic to your website, SEM can also help you increase brand awareness. The higher and the more times your ad places on the SERPs, the more likely consumers will visit your site.