A fast-growing social network with more than 800 million monthly users, Instagram is one of the largest mobile ads platforms to date. This platform is proof that social media can greatly influence purchase decisions. Through premium-quality images and highly optimized content, you can engage your target audience and boost traffic to your site without a hard sales pitch.
With Instagram’s specialized targeting options, you can deliver your message effectively to the right audience, according to:
Depending on your ad and how you present it, there is a high chance for engagement and conversion. Research shows that 75% of Instagram users convert or take action, such as visiting another website, contacting the seller, or making a purchase, immediately after looking at a post. In addition, it has been found that a third of Instagram users have used the platform to purchase a product online.
As a subsidiary of Facebook, Instagram is equipped with similar targeting options that allow you to narrow your audience based on demographics, location and more. Through visible and highly optimized ads, you can also retarget those who’ve previously visited your site but did not make a purchase or completed a desired action.
Like Facebook, Instagram uses a similar ads manager that will help you track the effectiveness of your campaigns, showing you in which areas adjustments are required. The analytics report is quite specific, displaying everything from reach, link clicks, leads, conversions, and cost-per-result of the campaign, plus demographic details such as age, gender and location.
In terms of brand awareness and loyalty, you don’t need to pay for ads to establish a strong following. In comparison, engagement on Instagram is 10 times higher than Facebook, 54 times higher than Pinterest and 84 times higher than Twitter.
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