Mobile and Web Design

Web design, especially in terms of user experience, is one of the most important aspects to consider when building online presence. Based on a study by Stanford University, 75% of users will judge a company’s credibility based on website design alone. Credibility is crucial if you want to gain the loyalty and support of your target audience, thus it’s essential that your website can convey the quality, legitimacy and trustworthiness of your business at a glance.

Your website’s navigation and overall usability also have a direct impact on a visitor’s conversion. A confusing and cluttered page will immediately turn off a user and encourage him to visit a different site. A simple and strategic structure, which allows the user to find what he’s looking for, plus incite him or her to complete a desired action, is ideal to rise above competition and increase revenue.

Similarly, a mobile-friendly website can boost your sales. It has been estimated that for 2018, the number of mobile phone users have reached 5.1 billion, and 52% of web traffic are contributed by mobile users. As many people are accessing the web from their mobile devices, it is important for our clients to provide them a mobile-friendly site at a fast loading speed. In addition, in terms of search rankings, Google is known to rank mobile-friendly sites higher than those that are not.

Considering that most consumers are going mobile nowadays, it will be very beneficial for you to develop a mobile strategy based on how they interact with your business. Based on their activities, you can then analyse your current strategies to see how you can adjust to better shape your customer’s experience.